Table of Contents
Summary
Introduction to Background
History
Original: Employees
Paraphrased: Staff
Promotion Combination
Item
Cost
Location
Advertising
Micro economic environment
Macro economic environment
In closing,
Summary
This report is about the Mondelez-owned brand Oreo. Oreo became popular in Australia and around the world in 2001.
Market analysis has been introduced to resolve and understand how the marketplace can affect a brand’s ability to compete against other brands. It includes political, economical, sociocultural, technological and legal aspects. To analyze brand strengths, weakness, opportunity, and threats, micro- and macroeconomics factors will be identified.
The 4Ps are: Product, Place, Price, and Promotion. Marketing mix analysis is done to ensure that the right product is in the right location at the right price and time. The different factors that contribute to the promotion of a product or brand should be reflected.
Oreo consumer behaviour is determined based upon age, location, gender, and education using a persona.
Background and IntroductionMolez International has recently launched Oreo thins on the Australian Market. Oreo’s thins were introduced first in China and then the US. They are now available here in Australia. Oreo is growing 19.8% in Australia over the past year. As a response to Oreo’s growth, Oreo investments have increased. Oreo must be changed to make it the most iconic global brand. Oreo’s thins are their greatest innovation to date. Oreo is a very popular product among consumers. Restaurants such as Hungry Jack’s and Mcd offer Oreo Shakes that are loved by customers. Oreo is a very popular cookie and its sales have increased every day. Oreo Thins, which are popular with consumers, was launched recently. Oreos are very popular across Australia.
BackgroundOreo first appeared in the United States, on 6 March 1912. The brand is the most popular in the United States. Oreo cookies were introduced to Australia in 2001. Sam Porcello invented it and also created Oreo cookies covered in white and dark chocolate. Oreos can be produced in Mexico, where a new factory line has been installed. Cookies are still made in the U.S. Oreo became popular in Australia after its 2001 introduction. Oreo’s amazing concept is the foundation of all marketing. This marketing campaign has been a success with consumers, and it’s now Australia’s biggest brand investment.
Oreo Marketing MixMarketing Mix is an analysis of Oreo brand and its marketing mix. It covers the 4Ps of Oreo (Price, Place, Promotion, Product) as well the Oreo brand’s advertising, price and distribution strategy.
ProductOreo, the most popular biscuit brand in the world is present in more than 100 countries. Oreo’s main product is two wafers of chocolate separated by cream, also known as the famous chocolate sandwich. Oreo has developed more in the past few years, launching new variants to meet customer demand. The sandwich cookies differ in their shape and taste, while others are completely different. Oreo has many famous products.
Double stuffed Oreo
Oreos without sugar
Golden Oreo
Oreo Thins
The design of the different products has been the main factor that attracted a large customer base. Oreo packaging has also played an important role in the increase of popularity. Oreos are perceived to be better tasting and the promotion for dunk and dipping cookies has helped improve this perception.
Oreo’s prices are lower than the competition. Market share has been captured by Oreo despite the fierce competition. Oreo began by lowering its marketing prices to increase their market share. Oreo raised its price when it became more popular in the newly opened market. The brand also gained more leverage by offering different packing sizes and prices. Oreo has increased its prices to gain a larger share of the urban market.
PlaceOreo distributes its products through the Mondelez network, which is widely known and established. Oreo is manufactured on every continent. Oreo can be found in over 100 countries. As part of the marketing mix, the sales and marketing team makes sure that Oreo is distributed through the right channels.
PromotionThe brand is associated with dunk-and-dip cookies, which are flavored with cream cheese and reach. The design of the packaging also makes it easier for the consumer to recognize the brand. Oreo makes extensive use of visual media such as TV and social networks. This concept targets children and young people. During the launch of this brand, there was a good display of products in stores. The product was launched over a century before but gained popularity in the last decade with aggressive marketing.
Oreo’s tagline is “wonderfilled” and “Milk’s favorite cookie”.
Micro economic environmentCustomers: one of the main factor the effect the marketing strategy for Oreo are the customers. Oreo targets their customer market. Oreo’s customers are those who buy their products daily.
The biggest competitors are parallel brands. Oreo is unique in the sense that it is not available anywhere else. It has an advantage over other brands.
Macro economic environmentDemographic forces; the ads are intentionally targeted to those at an childhood age.
Economic forces: A middle-class family with children who work full-time influences the purchasing power of this group. Low price influences those who can’t afford it.
Cultural forces: the original Oreo was a reduced fat version. The reduced fat content of these cookies is beneficial for those with a health conscience.
Demographics divided up the market according to age, income, occupations, family size and education. Oreo is targeted at children, young adults and teenagers aged between 6 and 12 years. Oreos are usually consumed by children in primary schools.
ConclusionOreos are most popular among children aged 6-12 years. The kids like the creamy biscuits. Oreo Shakes are popular with kids today. Oreo is a company that has created a cookie and a unique experience. The cookies are crunchy, delicious and unlike any other. They also have rich vanilla crème.
