White label SMS is becoming increasingly important in the growth and development of any business. The number of potential leads is large, but it’s important to know the key aspects of advertising and message relevance.
You can use white label SMS marketing to promote your unique service or product without having to invest in infrastructure and technology. This allows you to focus on your brand, your sales, and your conversion rate while simplifying your customer’s journey.
A list of contacts is required to take full advantage of SMS white label marketing. You can build your contact list by using a SMS keyword and a shortcode. Your SMS provider will assign you a shortcode, which is a 5 or 6-digit number that your customers can text to subscribe to your messages.
It all depends on how you are charged. Some companies may charge you by keyword, others will allow you to have an unlimited number of keywords.
Keywords will help you grow your contact list with white labeled SMS marketing. You can promote it through posters, direct mailers or emails, as well as on your site, Facebook, Twitter, and other social media.
It is crucial that you choose the right company to provide white label SMS campaigns. This will allow you track customer opt-ins and opt-outs to your SMS campaigns.
You will need to hire a texting service to get started. They will give you a shortcode for your white-label SMS marketing campaigns.
Two ways are available to you for obtaining a shortcode for your SMS campaign.
You can choose to share the short code of your SMS marketing provider, where all their clients will use one code.
Your SMS provider can provide you with a white-label SMS short code that is only used by your customers. This allows you to choose keywords more freely, since you are the owner of your shortcode.
This is the most expensive option. Your SMS provider will charge you $1,000 or even more per month for this service. How do you go about starting a SMS marketing business with a private label? Minimum $5,000 is needed. It covers the cost of text credits as well as the running costs for a white label SMS site. This includes the cost for a white label SMS platform and a responsive web design.
Next, another $5,000 is used to hire a sales team for white labeled SMS marketing to help increase sales locally and nationwide through cold calling and face-toface meetings.
Remember these white label SMS best practices:
Be sure to have a clear call to action. The campaign fails when the prospects do not know how to receive it or they don’t fully understand what is being offered.
Keep your SMS brief and to the point. Keep your SMS short and sweet. You have only 160 characters.
Clearly state the requirements. Be clear about the requirements.
Send only exclusive material. Treat your subscribers with respect and as VIPs.
Take advantage of urgency. The immediacy of SMS marketing is one of its most appealing features. 90 percent of messages are opened and read in three minutes. Smart SMS marketing uses this to create urgency.
MMS is not something to be scared of. MMS offers several advantages to SMS.
Time it Right. Avoid sending out text messages at night or early in the morning unless you have a specific offer that requires it (a Midnight Madness alert, perhaps) or if you are targeting a segment of your audience you know will not mind.
Establish a Schedule. Select a plan and stick with it. Every successful marketing campaign has their own rhythm. Find one that works well for you and subscribers.
Integrate, Integrate, Integrate. You should promote your keyword and short code across your entire marketing campaign, including your print ads.
Provide a way out. It is important that your subscribers are aware of the fact that they can unsubscribe from text message campaigns anytime.