Fashion industry still uses controversial advertising, despite the criticism. Who is not a part of advertising? Where can you find advertisements? Advertising and business are closely intertwined because businesses can’t attract attention to their advertisement if it isn’t spectacular. For this reason, they choose to use provocative advertisements. The advertisements could be banned, but because the products are selling well, brand awareness is also increased. Even though GUCCI Calvin Klein Dolce & Gabbana is known for its elegance, the advertisements they use are full of sex.
Sexual advertisements are not only more common, but also daring. Content is becoming “uninhibited”, reflecting today’s culture. Fashion observer stated that people tend to look at a lot of things on the internet and businesses have to find a way to stand out. The examples given show that “sexy” has been used by the fashion industry for a long time. Many fashion designers added sexual colors to their ads, starting with Calvin Klein back in the 90s and ending with American Apparel in 2010. Calvin Klein stated that in order to maintain consistency and loyalty, he would always try to portray a pure, elegant, and sexy image. Although controversial advertising may be “a success,” it continues to receive criticism. The advertisement, which was criticized by many people at the time was extremely controversial. The ethics of sexual advertisement has been questioned. It is difficult to find the perfect balance between marketing, moral standards and legal restrictions. Merchants can use nature to sell their products. Advertising is a form of art. The image that is used can tease, but cannot be pornographic. Remember that marketing, by definition is an exchange.
By paying cash for an object, children are showing that this item is worth more than what they paid. Some argue it’s unfair that we promote to teens, but the truth is they are dynamic and enthusiastic members of our target population. To make our lives richer, I believe that advertising needs to be controversial. It is important to be careful that the advertising does not negatively impact teenagers. Moreover, this doesn’t mean there aren’t any reasons for concern. Businesses are focusing on teens and other younger demographics, and they are finding new ways to reach out to them. Advertising sites, in-store displays and packaging, as well as online image messages will be used to promote sexuality or provocation.
Advertising and design are both a part of culture, so it’s vital to be aware of this. Commercial world is very competitive. Fashion brands, to increase their profit and reputation, use controversy in an effort to attract attention.
