Advertising has been an integral part of our modern society. You will find advertising messages everywhere you go, whether it is printed, online, radio or on TV. Around the globe, the nourishment and beverage industry has seen children, adolescents, as well as adults, as a dominant market for fast food restaurants like McDonalds. This has led to individuals being targeted by dedicated food marketers, as well as promoters who are motivated with negative endeavors. Adolescents are attractive to sustenance marketers because they see them as potential buyers and customers, based on their spending habits. McDonald’s advertisement explicitly suggests fast food. However, the ad implicitly implies that McDonald’s sells inexpensive, highly desirable, family-friendly service.
I was able observe the many factors that led to this ad’s success. I was immediately drawn to the advertisement’s background and how it presented the menu items. The background color is vivid red and a phrase appears in the upper left corner. It has the name McDonald’s in it. The black border around the letters is also visible, with the letters being shaded in bright orange. The background is an oval with bright yellow borders and shaded red. It has an ombre effect that extends to the middle. The first item is a McDouble Cheeseburger. It is followed by a McChicken. A beverage, fries, apple slices, and a McFlurry are all included. The beverage cup is illustrated with a woman holding a child while they blow bubbles. The advertisement features dollar menu items. The advertisers also added the phrase “The Dollar’s Looking Good Here.” to indicate that the ads are implying that you get a good deal for what you pay. McDonald’s advertisements are open to anyone. Targeted are older men and women who go to McDonald’s before work to get a quick fix. The comfort food is also targeted at children and adolescents. It is a familiar food for children and teens. They know it will last them for a long time. It is easy for parents to order from McDonald’s, which saves them time and allows them to save money. Because it is a comfort food, children and adolescents are the ones targeted. McDonald’s advertising features toys, which is a great way to get young children interested in collecting the toys. Happy Meals are attractive and friendly because the children first check what toy they have received. An ad for the same company reiterates the original, and they share a similar perspective. This ad has a bright blue background and a bold M. It included three food options; a beverage and a hamburger. The main focus of the ad is on the salad, with the beverage and drink behind it. It also includes the phrase “Simply a New Choice for Your McCombo.”
